Especially in the last four to five months, I asked myself the following question over and over again:
“Who are those business bloggers and what is there role in their industry or business?”
Since I work in the Internet industry, especially in the web 2.0 application area, I read quite a bunch of interesting blogs. Most of them report ex post about things, that have happened in the near past. For example deutsche-startups.de is a nice news aggregator for the German web 2.0 scene. There are special interest blogs like bazaarblog.com who serve as a evangelizing corporate blog on a narrow topic or self marketing blogs of various technology or method consultants. Those guys act as catalysts, sparring partners or idea distribution providers across the Atlantic and often write about the things they encountered in one or more client sessions.
All these blogs offer well written insights or overviews over more or less open information or opinions. But is there something like an executive blogger out there? A manager who writes about the really interesting things, he is working on? A guy who is in charge of a company, product or strategy? Someone who has responsibility for people, money and the future of his “baby”?
I believe not!
I came to this point, because over and over again I had some ideas for articles I did not write due to the fact that the topics and especially solutions are confidential and crucial to the success of the projects and companies I am working on. Things that are not “open source” or “public domain”. If I just travelled from workshop to workshop and convention to convention, blogging about my ideas and business issues would be a great and fascination thing, especially in the time waiting in airport lounges.
In my case, I need to keep them and use the waiting times talking to my team members, business partners and work on strategic details … and I like that!
What do you think? Are there any executive bloggers? If you found one, please comment and tell me!
All the best from snowy Berlin!